The Birmingham & Midland Motor Omnibus Company was formed in 1904 and services began in 1905 using both horse-drawn and motor ’buses. The company adopted the deep red livery used by Birmingham General and very early on acquired the nickname of “Midland Red”. and the logo was changed to Midland. This was the bus service that first served Bosbury on its Worcester to Hereford via Ledbury route, which was given the service number 417 in the 1920s.
In 1969 bus services were nationalised and the BMMO became the largest subsidiary of the newly-formed National Bus Company.
In 1961 the service 417 route was shortened to run only between Worcester and Ledbury. The section to Hereford was replaced by the 477 running from Great Malvern via Ledbury to Hereford.
In 1974 the BBMO was renamed the Midland Red Ominibus Company by the NBC and the livery was subsequently changed to the NBC corporate colour, poppy red.
Also in 1988 there was a market day service 472 from Bosbury to Hereford operated by Martin Perry’s Bromyard Omnibus Company. Probably short-lived. In 1999 Midland Red (West) became First Midland Red. On the new FMR timetable the services were cut to two buses a day.
From 2001 to 2004 the Bromyard Omnibus Company had the contracts for both the Bromyard to Ledbury (via Bosbury) service 673, and also the 417 service.
From 2009 to 2017 the contract for service 417 passed to Astons Coaches of Worcester.
The contract passed back to First Midland Red in 2017
Now many single-deck buses are low-floor to comply with the requirements of the Public Service Vehicles Accessibility Regulations (PSVAR), 2000.
Many thanks to Gareth Calan Davies for sharing his local research which forms the basis of the information given here.
Timetables are courtesy of Adam Harber at MidlandRed.net archives.